Case Studies

Medical Device Referral Development

When a leading medical device manufacturer was looking to drive incremental referrals from PCPs to urologists for an implantable procedure, OnCall recruited and deployed an 18-person highly skilled specialty sales force for them.

Sales Representative Profiles

  • 5+ years of pharmaceutical sales experience with 2 years of specialty sales experience
  • Effective communication skills, ability to effectively engage HCPs in a consultative and clinical discussion and build relationships
  • Referrals increased 21%
  • Device implantations increased 12%
  • 87.4% of target accounts were seen twice per month

Consumer Healthcare Product Promotion

A global Fortune 200 company with an extensive healthcare portfolio wanted to build professional endorsements for a new consumer product. OnCall deployed 63 sales reps and five managers to contact PCPs and gastroenterologists.

Sales Representative Profiles

  • 5+ years of pharmaceutical sales experience
  • 2+ years of gastroenterologist focused sales experience
  • Effective communication skills, ability to easily engage and build relationships
  • Product recommendation goals were exceeded
  • Coupon redemption rate goals were surpassed
  • In-office branding and merchandising were improved

Vaccine Promotion

A global Fortune 200 pharmaceutical company with an established vaccine needed to increase visibility and frequency of contact. OnCall deployed an outsourced team of 32 sales reps and three managers to augment internal resources.

Sales Representative Profiles

  • 5+ years of pharmaceutical sales experience
  • 1+ years of vaccine sales experience
  • Effective communication skills, ability to easily engage and build relationships
  • Reach and frequency goals were exceeded
  • Sales volume exceeded goal by 50%
  • Project success led to a six-month extension

Rx to OTC Switch

A global Fortune 200 client sought a high quality, outsourced sales solution to educate and build professional support for a new OTC brand among high volume prescribers. OnCall assembled 84 sales professionals to meet the challenge.

Sales Representative Profiles

  • 5+ years of pharmaceutical sales experience
  • 1+ years of pain management category sales experience
  • Effective communication skills, ability to easily engage and build relationships
  • Reach and frequency goals were surpassed
  • Coupon redemption reached 5.2%, exceeding goal
  • Project success led to a six-month extension

Mature Rx Product Promotion

A leading Fortune 500 pharma company wanted to maximize sales of an established Rx brand prior to patent expiration. OnCall assembled a turnkey field sales team and a telesales team to engage high decile and low decile prescribers, respectively.

Sales Representative Profiles

  • 5+ years of pharmaceutical sales experience
  • 2+ years of psychiatric category sales experience
  • Effective communication skills, ability to easily engage and build relationships

Telesales Representative Profiles

  • 2+ years of outbound, phone-based pharmaceutical sales experience
  • Proven, effective phone skills
  • NRx performance was 5% over goal
  • Target physicians prescribing were 7% over goal
  • 93.4% of target HCP offices were reached

Women’s Health Portfolio Promotion

An international pharma manufacturer required a sales infrastructure to support the re-launch of four newly acquired brands and create a women’s health division. OnCall deployed more than 140 sales professionals to meet the challenge.

Sales Representative Profiles

  • 5+ years of pharmaceutical sales experience
  • 2+ years of women’s health sales experience
  • Effective communication skills, ability to easily engage and build relationships
  • 5.7% NRx growth
  • 8.2% TRx growth
  • Sales team was hired by client due to success